Today, Wall Street Journal reported that Ford will invest $1 billion to revive the Lincoln brand. As planned, Ford will revive the seven new models or considerably improved versions under the Lincoln brand over the next four years.
The newspaper also quoted a Ford spokesman Timothy Elliot said: "We are fully committed to making Lincoln a world-class luxury brand with compelling vehicles and an exceptional consumer experience to match,"
Lincoln was once one of the top-selling luxury brands in the U.S., but its sales have dwindled during the past decade as Ford stocked the brand mainly with upgraded versions of the same models it sells as Fords.
In 2010, Lincoln sold 85,828 cars and light trucks in the U.S., Ford predicts that Lincoln will sell 78,000 vehicles this year. However, the target is to ramp up sales to 162,000 units annually by 2015.
