Suggested Selling Price for 2012 Volkswagen Beetle

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When asked about the price for the new Beetle, Jonathan Browning, CEO of Volkswagen North America, said: "We're aiming to essentially go after the Mini so far as market positioning and price offerings."

That means a price range from $ 20,000 to $ 24,000 when the coupe officially available on the world market in late September and between $25,000 and $29,000 for the 2013 convertible. These price ranges take into account the three engines on offer at the start of deliveries: the 2.5-liter 5-cylinder, 2.0-liter TDI diesel, and 200-hp 2.0-liter TFSI.


Currently, Volkswagen has not revealed any information regarding the price of the Beetle R version is expected to launch in mid 2013. The Beetle R is equipped with the newest 261-hp 2.0-liter turbocharged inline-four from the Scirocco R, capacity of 261 hp. Beside, much less the rumored 337-hp Beetle RS with turbo inline five "W28" engine for 2014.

Luca De Meo, CEO of VW brand, said: "We want to avoid the almost total lack of rollout planning that the former New Beetle suffered. That car had a couple of pretty good years and then it fell dramatically. We want to keep offering new things that are significant this time around so as to keep the car fresh."

Though Volkswagen could rely on its vast worldwide manufacturing network to build the Beetle for Western Europe, China, and North America, Volkswagen can produce the new Beetle anywhere. However, bosses in New York say that all Beetle manufacturing will remain exclusively at the Pueb.

Source: Autoblog