CEO Stephan Winkelmann told Reuters: "I think it is even going to become the No.1 market already this year," Winkelmann said, adding that precise sales numbers in China would depend on how many of its new Aventador luxury sports cars it could deliver. First quarter sales beat the same period in 2010, although this year Lamborghini only sold the Gallardo during that period, while in the first quarter 2010, additional the Murcielago.
Lamborghini, a unit of Volkswagen's Audi brand, whose iconic logo is a charging bull, should have about 20 dealerships in China by the end of the year, compared with 14 today.
China differed from other markets because there were more female customers and owners were also younger. "This is a good sign because you can get old with them and this is something we have to take care of -- that they don't leave the brand when they get older," he added.
China differed from other markets because there were more female customers and owners were also younger. "This is a good sign because you can get old with them and this is something we have to take care of -- that they don't leave the brand when they get older," he added.
Speaking on the sidelines of a ceremony to announce the Gallardo LP 550-2 Tricolore, a special edition launched to celebrate 150 years of Italian unification. Winkelmann said Lamborghini hopes to sell about 100 cars.
Lamborghini launches the new Aventador in Geneva, and said sales have exceeded the Murcielago - best-selling vehicle of its.
[Via: Reuters]
