2012 Hyundai Genesis Prada

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Designed to be one of the most luxurious models the company has ever built. Dubbed the Genesis Prada, the sedan is the culmination of a two years joint project between Hyundai and Italian fashion label Prada.

Developed based on the 2012 Genesis sedan, the Genesis Prada is equipped by a 5.0-liter V8 engine, capacity of 430 hp and 510 Nm of torque. Under the plan, Hyundai will produce just 1,200 units for the Korean market, but a "small number" of models will be exported to a handful of other countries.


The Genesis Prada is available in three colors - Black Nero, Blue Baltico and Brown Moro and and is distinguished by dark chrome accents. In addition, other unique features include 19-inch wheels by Prada and a new wedge-shaped outer antenna.

Inside, the cabin will be treated to Prada’s signature “saffiano” leather, a rear seat entertainment system and piano black trim. Hyundai said, each Genesis Prada will be produced at the request of each customer to make a difference compared to the standard version.