To maintain competitiveness and market share, the company will concentrate on the launch of low cost models, with 70-80% of its future offerings likely to be in the small car segment.
All models were planned, while 5 models are at an advanced stage. Expected, Maruti Suzuki will likely introduce the Swift Dzire at the upcoming Auto Expo 2012 in Delhi. Then, the company will also bring out R-III, an A Star variant, Ritz backlift, as well as Alto 800 by early 2013.
Besides, the company plans to invest Rs 1,000 to 1,500 crore on product development over the next three-five years, including its upcoming R&D unit at Rohtak. The Rohtak facility is expected to be fully functional by early 2014.
